I just want to share something that I have done for myself yesterday…enjoy…

Photography: Ciril Jazbec
Model: Ajda

A new nation-wide campaign against speeding has just been launched by the Slovenian Ministry of Transport. The creative was done by advertising agency arnoldvuga+, while production was handled by VPK. Speed is still the number one cause of fatal traffic accidents, so this time we’re saying »thank you!« to all the drivers who are not speeding. I’m hoping there will be a lot more of them because of this campaign.

The TV ad, print ads and out-of-home ads all feature ordinary people saying »thank you for not speeding.« I had to do the photos during the filming of the TV ad, so there wasn’t a lot of time for each of the portraits. 15 were made altogether and the best ones were then selected for the billboard and print ads. It was actually quite amusing listening to »thank you« after »thank you« after »thank you« … all day long. If you wish to say »thank you« as well, you can do so on the official site of the campaign – hvalati.si (Slovene only, unfortunately).

I’m very happy with the results, I think the photos turned out great and they deliver the message in a very positive tone! I can’t wait to see them from my car! But more than that, I’m glad and proud to have been a part of a project that will, hopefully, save lives and make our roads a little bit safer.

Photography: Ciril Jazbec
Client: Slovenian Ministry of Transport
Agency: arnoldvuga+
Production: VPK
Assistants: Uroš Žuraj, Gregor Grbec

Here’s my latest work for Modna, a slovenian fashion and lifestyle magazine. Very proud of this one. This was definitely a sort of a dream project – one of those that are pure joy from the first call of the editor and right to the last email when everything goes into printing.

The photos feature well-known slovenian women – actors, designers and other creatives - each representing a new fashion trend. The editor invited me to this project as she liked my style of photography, going for a very clean, natural way of capturing emotions.

The photoshoot took place in the abandoned area of Tobačna Ljubljana cigarette factory. I’m obviously very pleased with the photos. Thanks go to the whole team: hairdresser Matej Komar, stylist Barbara Žgalin, make-up Tina Cavazza. And of course to the models for being great to work with!

Zvezdana Mlakar

Katarina Čas

Almira Sadar

Iva Babič

Photography: Ciril Jazbec
Client: Modna
Stylist: Barbara Žgalin
Hairdresser: Matej Komar
Make-up: Tina Cavazza, Mateja Pozeb
Assistant: Uroš Žuraj

My latest advertising project hit the citylights and magazines a couple of days ago. It’s a campaign for Volksbank and their savings and investment products. They are offering extra benefits in April. The creative was done by Saatchi&Saatchi, who have also invited me to the project. It was a fun and productive photoshoot, thanks to the whole team and the models – Miha and Valentina.

The sign that Miha is leaning on gives a »smart« advice:«Real estate is still the best longterm investment.« The smaller sign then negates this by saying:«Sometimes it’s better to keep things to yourself. Discover the potential of VB investments!«

With Valentina it’s similar, only her larger sign is saying:«The government will make sure my old age is carefree.« The smaller sign then again negates this »smart« idea:« Sometimes it’s better to keep things to yourself. Start saving today!«

Photography: Ciril Jazbec
Agency: Saatchi & Saatchi
Client: VOLKSBANK
Styling: Barbara Žgalin
Make-up: Ana Lazovski
Models: Miha and Valentina
Assistant: Uroš Žuraj