The jury of this year’s Slovenian advertising festival really made my day on thursday. I have got the award for best photography in advertising. And while I did claim the award at the ceremony, I can’t claim all the credit, of course – a lot of it goes to Publicis advertising agency for coming up with the creative and of course for bringing me on board of the project in the first place.

As you know Publicis invited me to collaborate on an exciting project for NKBM, a Slovenian bank. It was one of my biggest undertakings last year and coming pretty close to a dream project.

How to get Slovenian people to think about their financial future? And while at it, how to position NKBM bank as the answer to their financial problems? Publicis came up with a campaign called “Prepared for tomorrow”, which measured just how prepared the Slovenians are for the future. My work was photographing the so-called ambassadors of the campaign. Well-known Slovenians were brought into the project to stress the importance of planning your financial future.