Advertising campaign for Volksbank
My latest advertising project hit the citylights and magazines a couple of days ago. It’s a campaign for Volksbank and their savings and investment products. They are offering extra benefits in April. The creative was done by Saatchi&Saatchi, who have also invited me to the project. It was a fun and productive photoshoot, thanks to the whole team and the models – Miha and Valentina.
The sign that Miha is leaning on gives a »smart« advice:«Real estate is still the best longterm investment.« The smaller sign then negates this by saying:«Sometimes it’s better to keep things to yourself. Discover the potential of VB investments!«
With Valentina it’s similar, only her larger sign is saying:«The government will make sure my old age is carefree.« The smaller sign then again negates this »smart« idea:« Sometimes it’s better to keep things to yourself. Start saving today!«
Photography: Ciril Jazbec
Agency: Saatchi & Saatchi
Client: VOLKSBANK
Styling: Barbara Žgalin
Make-up: Ana Lazovski
Models: Miha and Valentina
Assistant: Uroš Žuraj