It’s been a while since I’ve last updated my blog and I’m happy to say that’s not due to laziness. I’m currently having the busiest and most exciting time of my life!

And when it comes to excitement, I’m not the only one. Slovenia is on its feet as well! The reason? Football, of course! And with Slovenia qualifying for the World Cup, there is hardly an ad that doesn’t sport some football reference. One of the biggest advertising tributes to Slovenia’s football is the latest campaign from Mobitel, the largest national mobile operator, with the title “You’re as big as your heart is!”

The nation-wide campaign was created by Publicis and Ajax Studio. I have to say it’s been an honour to be a part of this project. Special thanks to Ajax Studio as well, for being great to work with and producing great work!

We’ve photographed 11 young, perspective Slovenian football players, who together represent Mobitel’s “big heart” team. The message: it doesn’t matter how big you are, it’s the size of your heart that counts. With two million people sharing the same dream, we’ve proven we can make that dream a reality. And we’ve proven you’re as big as your heart is!

There are 11 different billboard ads all over Slovenia. I’m very pleased with the photos! The only trouble is … they all almost make me forget about the road when I’m driving past!

Client: Mobitel
Agency: Publicis
Art director and designer: Gsus Ajax, Ajax Studio
Production: Mangart and Ciril Jazbec photography

This entry was posted on Monday, June 7th, 2010 at 3:01 am and is filed under Photography. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.