This is my second project this year for Ljubljanske mlekarne, Slovenia’s largest producer of dairy products. This time for one of the oldest, most famous and most popular brands in Slovenia – Alpsko mleko (longlasting milk). The campaign with the headline “Unbeatable taste!” was created by advertising agency Pristop.

This time the main theme is rugby, with people battling for a carton of milk instead of the ball. It all becomes an exciting game on the streets of Ljubljana, from the first pass and right to the touchdown! The photoshoot took place during the filming of the TV ad, so I had only a few minutes to get each photo right. With a lot of effort and a great team we managed to make excellent shots, I’m very pleased with how the photos turned out. And so are the client and the agency! The photos will be used in print and on the web.

Client: Ljubljanske mlekarne
Agency: Pristop
Production: Super 16
Photography: Ciril Jazbec
Assistants: Uroš Žuraj, Klemen Ilovar

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