This is my second project this year for Ljubljanske mlekarne, Slovenia’s largest producer of dairy products. This time for one of the oldest, most famous and most popular brands in Slovenia – Alpsko mleko (longlasting milk). The campaign with the headline “Unbeatable taste!” was created by advertising agency Pristop.

This time the main theme is rugby, with people battling for a carton of milk instead of the ball. It all becomes an exciting game on the streets of Ljubljana, from the first pass and right to the touchdown! The photoshoot took place during the filming of the TV ad, so I had only a few minutes to get each photo right. With a lot of effort and a great team we managed to make excellent shots, I’m very pleased with how the photos turned out. And so are the client and the agency! The photos will be used in print and on the web.

Client: Ljubljanske mlekarne
Agency: Pristop
Production: Super 16
Photography: Ciril Jazbec
Assistants: Uroš Žuraj, Klemen Ilovar

It’s been a while since I’ve last updated my blog and I’m happy to say that’s not due to laziness. I’m currently having the busiest and most exciting time of my life!

And when it comes to excitement, I’m not the only one. Slovenia is on its feet as well! The reason? Football, of course! And with Slovenia qualifying for the World Cup, there is hardly an ad that doesn’t sport some football reference. One of the biggest advertising tributes to Slovenia’s football is the latest campaign from Mobitel, the largest national mobile operator, with the title “You’re as big as your heart is!”

The nation-wide campaign was created by Publicis and Ajax Studio. I have to say it’s been an honour to be a part of this project. Special thanks to Ajax Studio as well, for being great to work with and producing great work!

We’ve photographed 11 young, perspective Slovenian football players, who together represent Mobitel’s “big heart” team. The message: it doesn’t matter how big you are, it’s the size of your heart that counts. With two million people sharing the same dream, we’ve proven we can make that dream a reality. And we’ve proven you’re as big as your heart is!

There are 11 different billboard ads all over Slovenia. I’m very pleased with the photos! The only trouble is … they all almost make me forget about the road when I’m driving past!

Client: Mobitel
Agency: Publicis
Art director and designer: Gsus Ajax, Ajax Studio
Production: Mangart and Ciril Jazbec photography

South Africa seems to be everywhere this year. Even on the cover of the newest edition of Marketing Magazin! Mitja Zupančič is Beiersdorf’s managing director of Beiersdorf South Africa, so his extensive knowledge has made him a great choice for this month’s main article in MM. Just in case you’re not too familiar with Beiersdorf – they are the guys behind brands such as Nivea, Labello and Hansaplast. The photos were done for the magazine cover and the article – very happy with them.

Mitja Zupančič has been living in Durban, Republic of South Africa, for three years now. I would love to get sent halfway across the world for a photoshoot, but this time we had to do it during the Slovenian Advertising Festival (SOF 2010) where Mitja was a visitor It was also an opportunity for an interesting conversation, from the cultural differences to, of course, the World Cup! I enjoyed it a lot. And the interview is a great read, too.

Photography: Ciril Jazbec
Client: Marketing Magazin
Make-up: Ana Lazovski
Assistant: Uroš Žuraj

I just want to share something that I have done for myself yesterday…enjoy…

Photography: Ciril Jazbec
Model: Ajda

A new nation-wide campaign against speeding has just been launched by the Slovenian Ministry of Transport. The creative was done by advertising agency arnoldvuga+, while production was handled by VPK. Speed is still the number one cause of fatal traffic accidents, so this time we’re saying »thank you!« to all the drivers who are not speeding. I’m hoping there will be a lot more of them because of this campaign.

The TV ad, print ads and out-of-home ads all feature ordinary people saying »thank you for not speeding.« I had to do the photos during the filming of the TV ad, so there wasn’t a lot of time for each of the portraits. 15 were made altogether and the best ones were then selected for the billboard and print ads. It was actually quite amusing listening to »thank you« after »thank you« after »thank you« … all day long. If you wish to say »thank you« as well, you can do so on the official site of the campaign – hvalati.si (Slovene only, unfortunately).

I’m very happy with the results, I think the photos turned out great and they deliver the message in a very positive tone! I can’t wait to see them from my car! But more than that, I’m glad and proud to have been a part of a project that will, hopefully, save lives and make our roads a little bit safer.

Photography: Ciril Jazbec
Client: Slovenian Ministry of Transport
Agency: arnoldvuga+
Production: VPK
Assistants: Uroš Žuraj, Gregor Grbec